terça-feira, 6 de setembro de 2011

Economia de futbol

From Booklist

Moneyball for soccer: Soccernomics journalist Kuper (Soccer against the Enemy, 2006) and economist Szymanski (Fans of the World, Unite! 2008) apply cold, hard facts to our commonly held beliefs about the beautiful game and tell us that everything we think we know is wrong. England’s national team doesn’t underachieve (if anything, given its size, location, and talent pool, it overachieves); paying big money for hot players isn’t a good idea (usually, the players’ exertions mean they’ll underperform next year); and soccer clubs make terrible (though remarkably durable) businesses. Unlike Kuper’s more sober Soccer against the Enemy, there’s a teasing playfulness, almost braggadocio, here, as the authors burst bubble after bubble using the words, “We have the data to answer this question.”

As they acknowledge, some fans will resist subjecting long-held emotional attachments to the cold light of statistical analysis.
And some may argue their findings: just as Billy Beane’s Oakland A’s are coming off their third losing season, author-praised AC Milan is off to a terrible start. But whether analyzing the relationship of spending to winning or applying game theory to the penalty kick, the authors’ delight in discovery proves both persuasive and contagious. It’s a fascinating book with the potential to effect genuine change in the sport. --Keir Graff. Noted economist Stefan Szymanski explains how modern sporting contests have evolved; how sports competitions are organized; and how economics has guided antitrust, monopoly, and cartel issues in the sporting world. Szymanski considers the motivation provided by prize money, uncovers discrepancies in players' salaries, and shows why the incentive structure for professional athletes encourages them to cheat through performance-enhancing drugs and match fixing. He also explores how changes in media broadcasting allow owners and athletes to play to a global audience,
and why governments continue to publicly fund sporting events such as the Olympics, despite almost certain financial loss.
Using economic tools to reveal the complex arrangements of an industry, Playbooks and Checkbooks illuminates the world of sports through economics, and the world of economics through sports.
Soccer Against the Enemy is an exceedingly interesting book and a good shelf mate for Franklin Foer's How Soccer Explains the World (2004). But while Kuper ably blends travelogue, political research, and social investigation, the material's lack of timeliness limits its effectiveness. And while the examples don't always justify the bold thesis, it's a worthy approach: "Enough has been written about soccer hooligans," he writes. "Other fans are much more dangerous." Keir Graff

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