terça-feira, 27 de outubro de 2009

Dinâmica Macroeconômica - Inovação e Empreendorismo

Um novo estudo sobre o successo de Google mostre os 10 fatores que fazem uma empresa inovadora:

"... In researching his new book, Googled: the End of the World as We Know It, to be published next week by Penguin Press, author Ken Auletta had extensive access to the company's inner workings and reported widely on its impact on the media landscape...
In a Fortune.com exclusive, he offers ten enduring lessons drawn from his journey into Google's realm..":

1.) Passion wins
2.) Focus is required
3.) Vision is required too
4.) A team culture is vital
5.) Treat engineers as kings
6.) Treat customers like a king
7.) Every company is a frenemy
8.) Don't ignore the human factor
9.) There are no certitudes
10.) "Life is long but time is short."
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